Secure Shopping carts are essential
Secure your shopping cart: if you’re asking for a credit card number, you’d be better be showing https and not http in the navigation bar.
Use a padlock: that little yellow padlock that displays when a web site is secure? Yeah, use it too!
Be transparent: I’m not entering my credit card until I know what tax and shipping you’re going to charge.
Don’t make me register first: look, it’s OK to ask me to create an account, but do so only AFTER I have completed my transaction. Asking me to register may scare me away.
Who, where, how? Who are you, where are you located, and how do I reach you if I have a problem? If your site doesn’t answers those basic questions, I’m off!
Privacy & T&C: We both know I’m not going to actually read this stuff, but if I don’t see the links anywhere in your footer, it will raise a red flag.
Sealed with a kiss: OK, yes I admit, some kind of pretty security seal–it helps too!
Make sure your secure area on your site is fully secure in all browsers and not throwing warning messages to shoppers because there are un secure links or images on your check out pages.
Besides these helpful security tips, I would advise reducing the number of clicks it takes to ascertain all the details, confidence factors, and necessary information people require to place an order. The less clicks I need to fill my cart and go, the more likely you get the sale.
Do Security Seals on eCommerce Websites Help?
Yes, absolutely. In a recent study by McAfee of over 165 million shoppers, it was observed that those B2C sites that had some kind of security seals over them were able to convince the customers better in making a purchase than those websites that did not have any kind of security seals. Here are the results from the study:
11% increase in transactions in the presence of a security seal on the ecommerce site
Use a padlock: that little yellow padlock that displays when a web site is secure? Yeah, use it too!
Be transparent: I’m not entering my credit card until I know what tax and shipping you’re going to charge.
Don’t make me register first: look, it’s OK to ask me to create an account, but do so only AFTER I have completed my transaction. Asking me to register may scare me away.
Who, where, how? Who are you, where are you located, and how do I reach you if I have a problem? If your site doesn’t answers those basic questions, I’m off!
Privacy & T&C: We both know I’m not going to actually read this stuff, but if I don’t see the links anywhere in your footer, it will raise a red flag.
Sealed with a kiss: OK, yes I admit, some kind of pretty security seal–it helps too!
Make sure your secure area on your site is fully secure in all browsers and not throwing warning messages to shoppers because there are un secure links or images on your check out pages.
Besides these helpful security tips, I would advise reducing the number of clicks it takes to ascertain all the details, confidence factors, and necessary information people require to place an order. The less clicks I need to fill my cart and go, the more likely you get the sale.
Do Security Seals on eCommerce Websites Help?
Yes, absolutely. In a recent study by McAfee of over 165 million shoppers, it was observed that those B2C sites that had some kind of security seals over them were able to convince the customers better in making a purchase than those websites that did not have any kind of security seals. Here are the results from the study:
11% increase in transactions in the presence of a security seal on the ecommerce site
