E-Marketing Training Course
This fast-paced, 1/2 day course provides you with an opportunity to expand and increase your sales market using e-marketing. Long established e-marketing practitioners present the course and they use their hands-on, real knowledge to inform you of the latest developments and innovations available to you.
This course will have you running back to your desk!
This course will have you running back to your desk!
Course Content:
- Internet history and statistics
- Banner Advertising strategies
- Banner advertising design
- Email techniques and strategies
- Email problems and challenges
- Writing styles for email
- Use of HTML and text in email
- Ethics in email marketing
- Mailing list criteria for email marketing
- Integration of online and conventional marketing
- e-Marketing definitions and terms
- Permission marketing models
- Legal implications of email marketing
- E-commerce promotion tactics
- E-commerce strengths and weaknesses
- Online publicity
- Writing online press releases
- Developing news stories
- Developing effective databases
- Effective search engine optimisation
- Directory vs. Search engine differences
- Metrics for e-marketing
- Paid placement search engine models
- Use of auto-responders
- Target marketing
