ecom expoTo keep up with developments and provide our clients with the latest ecommerce developments we keep going to ecommerce shows around the world. Some are good, and some are plain terrible. You never know until you attend a show of it is good or bad.  The issue is:  do I attend a conference/exhibition that is full of stands and light on content. Sometimes speaking to the right person on a stand can glean more information than sitting listening to a badly disguised sales pitch by a generic sales person.  So how do I determine which conference to attend?

Conferences in their 1st. 2nd.  3rd. year tend to be fresh. Look at the exhibitor list. I would be on the look out for new technology companies. I am not interested in talking or looking at a large Paypal Pavillion with coffee bars. I am more interested in finding the niche innovator who has a unique product that is clever and is going to increase sales for our clients. 

Ecommerce shows that have free entry tend to not serve attendees well as their business model is run on signing up exhibitors. They care so little about the attendees they will let nay one attend.  We find when we attend these shows the exhibitors tend not to return to exhibit year after year. Paid into events with a speaker ( who tend to be visionaries as opposed to successful business people )  lists published months in advance are a better bet.

National Retail Federation – Retail’s Big Show

January 15 – 17, 2017
New York

This is an annual event in New York where over thirty thousand retailers will gather to experience all things retail – including eCommerce. There are over 300 speakers and lots of chances to network throughout the large exhibition hall.

eTailing India Expo

February 8 -10, 2017
Mumbai, India

eTailing India Expo is India’s Flagship eCommerce, Retail & Mobile Conference & Exhibition. Here you’ll find objective business information on market trends, technology innovations, competitive practices and people that are shaping the digital space across India.

eCommerce MoneyAfrica Confex

February 22-23, 2017
Cape town, South Africa

This is Africa’s largest eCommerce and FinTech event. eCommerce Africa will bring together industry thought-leaders who are pioneering change and development in the ecommerce sphere while Money Africa defines how FinTech products are creating a cashless society, facilitating borderless transactions, and encouraging frictionless peer-to-peer financing.

AutoCommerce

March 6, 2017
Nashville

Designed for automotive and powersports retailers and branded manufacturers, this special one-day, one-of-a-kind event will take you on a whirlwind journey of the best practices, strategies and actionable insights you need to accelerate your online revenue

Catalyst by Channel Advisor

March 6 – 8, 2017
Nashville

Catalyst 2017 offers a once-a-year opportunity to slow down, reconnect with other e-commerce experts and get ahead with tips and tools from the very retailers and branded manufacturers shaping the industry as we know it.

Sellers’ Conference for Online Entrepreneurs

March 7 – 10, 2017
Philadelphia

Featured in Forbes as one of the top 11 entrepreneurial conferences in 2016, The Sellers’ Conference is focused on busy small business entrepreneurs and family businesses.

ROI Revolution Summit

March 8 – 10, 2017
Orlando

Now in it’s third year, the Summit has grown into a unique boutique event where an intimate group of well-networked ecommerce marketing heads can share their off-radar strategies. The agenda has been thoughtfully designed to encourage this deep peer-to-peer interaction, knowledge-sharing and relationship-building.

Dx3 Canada

March 8 – 9, 2017
Toronto

This is Canada’s largest digital marketing and retail tech event. Here you’ll find exhibitors with the latest in retail technology and speakers that appeal to a variety of attendees from marketing, retail and advertising.

Mivacon

March 8 – 10, 2017
La Jolla

For over 15 years, MivaCon has brought together a diverse group of Ecommerce store owners, web designers / developers, and Ecommerce industry experts to talk Ecommerce under one roof.

ShopTalk

March 19 – 22, 2017
Las Vegas

Shoptalk is the nextgen commerce event. It covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations.

Magento Imagine

April 3 – 5, 2017
Las Vegas

Magento Imagine is a grand event bringing together commerce experts from around the world. As a partner we’ll be there to learn about the latest platform developments and solutions. It’s also a chance to network with senior executives, marketers, developers and commerce visionaries.

 

Ecommerce Expo Ireland

April 7th  2017

Croke Park Dublin Ireland

A 1 day conference with online retailers, implementors, integrators, logistics and leading ecommerce consultants from Ireland the the UK.  This is a conference centric expo with a small number of stands.

 

Bronto Summit

April 24-27, 2017
Las Vegas

As attendees of last year’s event we found that Bronto Summit is an international conference where marketers come to learn and connect. You’ll walk away with ideas and innovations from sessions with industry leaders, like us…we’ll be presenting a case study on Customer Loyalty. Click here to schedule time with a Demac team member at the Bronto Summit!

Internet Retailing Expo

April 5 – 6, 2017
Birmingham, UK

IRX is two days of thought-provoking content for 5,000+ visitors to learn, network and discover the latest multichannel retail trends and innovations. Free to attend.

 

eTail Canada

May 15 – 18, 2017
Toronto

eTail Canada is where retailers come to talk eCommerce. There’s a variety of sessions appealing to retailers from the biggest brands to innovative new startups.

 

STORE

May 30 – 31, 2017
Toronto

STORE is an annual conference put on by the Retail Council of Canada offering content unique to the retail industry in Canada. You’ll find innovative sessions from the Canadian executives of internationally recognized brands.

IRCE

June 6 – 9, 2017
Chicago

The Internet Retailer Conference and Exhibition brings together retailers to form one of the largest eCommerce events in the world. The IRCE appeals to industry professionals across industries and functional areas, from companies of all sizes. Various ticket price points. Aimed solely at eRetailers.

Online Retailer Conference

July 26 – 27, 2017
Sydney, Australia

The largest ecommerce event in the southern hemisphere built around the theme of “Where the Future Meets Retail” showcasing the latest technology led solutions for the online space.

Retail Global

September 12 – 14, 2017
Las Vegas

Connecting the world of eCommerce, this is an annual conference and exhibition for eCommerce retailers with a focus on Marketplaces & Cross Border trade.

 

Shop.Org Retail’s Digital Summit

September 25 – 27, 2017
Los Angeles

Shop.org is the annual e-commerce conference for digital retail thinkers and doers! Expect an immersive experience that blends insightful and actionable educational content, an expo floor full of futuristic tech solutions and engaging new ways to expand your professional network.

Ecommerce Expo

September 27 – 28, 2017
London, UK

eCommerce Expo connects buyers and suppliers of ecommerce technology and services through the UK’s largest vendor marketplace. The event covers all aspects of the online transactional process – from marketing, web-platforms and payments through to delivery and customer service. Free to attend.

 

 

 

 

 

Jewellery Website DesignWe have been designing Jewellery Websites since 2002. When designing and deploying an ecommerce stores for jewellery you have to take into account a number of important factors.

Is it Jewelry or Jewellery ?

How is jewellery spelt in the location you are selling into. Is it Jewelry or Jewellery ? If you are a US based site it is Jewelry and if you are a UK english based site its jewellery. This is a really important consideration from an SEO point of view. Use the wrong one and your SEO efforts will be wasted.

The presentation of your product is king. It is a beautiful product and must be displayed as such. People buying jewellery are buying a luxury and in doing so they expect a beautiful presentation of the product and well laid out content.

Product display and variants ?

Rings are a complex product to display in a concise way on any eCommerce platform. Consider the dimensions of the products. A good example is; Metal type x ring size x stone x setting. This would be an example of a Ladies ring that comes in 9ct gold, 18ct gold, and platinum, with different coloured birth stones, with different settings. This can be 20 sizes x 3 metal types x 12 stones x 3 settings, a total of 2160 variants on each ring !

This is why you never engage an eCommerce designer who has not developed a Jewellery ecommerce website before. They will fail on the options and measurements and not know how to build for this. You will be left empty handed after they take a few months to figure out they cannot do it !

What is the measurement standard ?

Gold is listed differently in the US. Also, you need to give information on hallmarks as these are the bone fides verification that the product you are selling is actually gold and not brass.

Ring Sizes scales are different around the world so these need to be explained to customers online. You need to show comparitive measurements.

Payments and fraud . 

Payments and fraud screening are vital to the deployment of a jewellery store online. Because the product is small, valuable and easy to pass on/resell it attracts a lot of fraud. There are systems where you can get the shoppers address and other details checked against fraud databases in real time during a transaction.  Security on the website has to be top notch so as to deter fraudsters and hackers. A cheaply put together website is a liability. Cheap production put on an overloaded and un-patched server is like leaving your high street store un-attended. You may have to pay a security deposit to your card processor to cover excessive fraud.

Shipping 

Shipping :  Always used tracked, signed for and tracked and traceable delivery. This helps if there is a charge-back disputing delivery. Always use a well known shipping comapny with full tracking. Package product so that it is not obvious that it is jewellery from the outside of the shipping packet.

Linking with other systems 

Linking into your POS may be worth considering especially if you want to sync prices in-store with the website automatically. We have linked with vendHQ and Bradstone for e-commerce jewellery sites.

What is the size of the online jewellery market ?

according to Indian Express the market is worth up to $3.6 billion in India alone.

In 2016 the world wide online jewellery market is worth $70 billion according to an article in the huffington post.   Thats a lot of jewellery about 3 million lbs !!!

 

eCommerce Jewellery Stores we have recently created.

 

 

Google image search is now annotating the search with price and product rating information on mobile devices.

It means product search on mobile will appear like this.

This has huge benefits as it means there are fewer clicks to the product and it's quicker to select a product. However, the information is limited it provides so the store owner will be well advised to include a "call to action" on the text so as to get the client to click on the image and enter your site.

For the technical minded this is how it is implemented. Mainstream Ecommerce platform will possibly have a plugin for this.

To display product such as currency, ratings etc. in the rich image viewer on Google search:

Include the name, image, price, and priceCurrency properties. Alternatively, instead of price and priceCurrency, you can include any four properties and exclude price.

Schema.org has this listed and a code example is below on how to implement. Full documentation is here.

<divitemscopeitemtype="http://schema.org/Product">
  <imgitemprop="image"src="dell-30in-lcd.jpg"alt="A Dell UltraSharp monitor"/>
  <spanitemprop="name">Dell UltraSharp 30" LCD Monitor</span>
  <divitemprop="aggregateRating"
    itemscopeitemtype="http://schema.org/AggregateRating">
    <spanitemprop="ratingValue">87</span>
    out of <spanitemprop="bestRating">100</span>
    based on <spanitemprop="ratingCount">24</span> user ratings
  </div>
  <divitemprop="offers"itemscopeitemtype="http://schema.org/AggregateOffer">
    <spanitemprop="lowPrice">$1250</span>
    to <spanitemprop="highPrice">$1495</span>
    from <spanitemprop="offerCount">8</span> sellers
    Sellers:
    <divitemprop="offers"itemscopeitemtype="http://schema.org/Offer">
        <aitemprop="url"href="save-a-lot-monitors.com/dell-30.html">
        Save A Lot Monitors - $1250</a>
    </div>
    <divitemprop="offers"itemscopeitemtype="http://schema.org/Offer">
        <aitemprop="url"href="jondoe-gadgets.com/dell-30.html">
        Jon Doe's Gadgets - $1350</a>
    </div>
  </div>
  ...
</div>

 

 

Here is a list of 10 must use Ecommerce SEO tools that we use to optimize and improve the rankings of our clients ecommece websites post delivery.

1

Ecommerce competitor analysis  :  great for competitor analysis and Keyword investigation and tracking. Good for when you are looking to improve your ranking on selected keywords. Excellent for spotting who the real competition is in organic keywords.  www.semrush.com

2

Google Web Analytics :  Correctly setup with sales values and remarketing tags this is the best performance measuring too but its becoming a science to setup correctly. Make sure your site has only 1 set of analytics tracking on it otherwise the results will be completely false and make you optimise incorrectly.

3

Google webmaster tools :  find out the items that google does not like about your site and get rid of them. Items to watch for, mobile test tool, rich text formatting markup tester, lost pages ( 404's ), number of inbound links that google sees and ranks.

4

Content Proof Reading : Try Grammarly, as search engines are getting smarter at recognising generated and hand written content so the standard of handwritten content goes up. Grammarly checks for gramattical mistakes, spelling and readibilty.  www.grammarly.com

5

Heatmaps for ecommerce :  Create heatmaps on your site to discover the active content areas and the areas that are not used at all. Free for 1 site. Paid after 1 site but worth it.  www.hotjar.com

6

SumoMe :  This tool is a collection of alot of other tools all under one roof. Heatmaps, Funnels, Content checkers, Signup forms, Surveys etc etc. Generally great central place for managing all the client interaction you would want on an ecommerce site. Great for collecting email signups and other visitor traffic information. www.sumome.com

7

Creating Content :  We always say the content is the killer in any project. Getting great unique and well presented content takes time and effort. We have used www.hirewriters.com in the past and found that they are excellent for getting those 1000 word blog posts together that you dont have the time todo.

8

Keyword research tool :  researching new keywords trying to be no 1 for all those niche words is not easy. It is also so easy to get side tracked into creating keywords that no one actually has ever searched for and simply add useless content to your site. www.longtailpro.com

9

Product SEO :  we like to use terrapeak for this. Terra peak gives you insights into products that are trending on ebay and amazon. It also gives you the popular name for the best selling items in the selected genre. This gives you an excellent guide on how to name your product. www.terrapeak.com . Always remember to name a product as its named in the market its selling. E.G Car Boot liners in the UK are completely different to a Car Boot line in the US. One is an large piece of rubber matting the other a shoe insole !

10

Price comparison :  We like pricespy.ie because it is very easy and simple to see if our product is competitive locally. If we are competitive listing on pricespy will drive traffic to our site. Its excellent for spotting the competition and beating it quickly.  www.pricespy.ie

If you would like you ecommerce SEO managed please give us a shout for a quote on this link.

Does the age of domain in effect ranking ?

The answer is yes but..... the website must be sticking to the same content subject matter for all of its life. If I purchase a 19 year old domain and start to build a whole new site on a different topic as th original site had, well thats going to restart the ranking from scratch. There are 2 issues here. 1, changing the registered owner of a domain has the effect of hitting the restart switch on a domain in googles eyes. 2, changing the content matter entirely will also affect the ranking as there will be lots of links to the site for the old subject that are no longer relevant and are going to be 404's.

Age of links effect.

Can you buy an old domain and keep the ranking ?

Summary : Age of a domain is a huge ranking factor Preserve old links You can buy an old domain but you need to preserve all its links and content. Keep it on the same subject.

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