GTINs, What Are They? And Why Should You Be Using Them in Ecommerce.

The importance of using GTIN’s on your products


If you’re selling products online, you’ve likely heard of GTIN’s (aka UPC codes). But if you’re like me, the acronym might sound familiar but you don’t really know what it means. Do I need to understand the ins and outs of GTINs? How do they work? What are their benefits to my business? In this post, we’ll answer all these questions and more by explaining what a GTIN is and why they are so important for your e-commerce business.

What is a GTIN?

You may have noticed that many products have a sticker on them with a series of numbers and/or letters. This is the Global Trade Item Number (GTIN), also referred to as a UPC code or barcode. The GTIN identifies your product, so it’s important to get it right!

There are two types of GTIN-8: EAN-13 and EAN-14. They both look similar to each other and can be read by most scanners, but they have different meanings in the retail world:

EAN-13 is the older version of GTIN-8. It’s used for packages that contain multiple items, such as a box of cereal or a pack of gum. For example, if your product is just one item (e.g., a single can of soda), you should use EAN-14 instead.

Why are GTIN’s so valuable to your business?

A GTIN is a unique identifier for each product. When you provide this information to Google, it helps the search engine understand and categorize your products better.

Google uses GTIN’s to identify products in their index. Without them, they can’t know what you’re selling or how to rank them properly. This means that if there are no GTIN’s on your site, you could potentially be missing out on traffic from Google and other search engines that rely on them for identification purposes (like Amazon).

How to generate GTIN Codes?

You can generate GTIN codes for your products with a free tool, but you’ll need to have the following information:

  • Product name (also known as SKU)
  • Price
  • Category

You can also use this tool to create custom UPC codes for your products. If you’re on a budget, you can create a single code that covers all of your products in the same category instead of creating a unique code for each product.

Which products do I need a GTIN for?

If you sell products online, or even if you don’t but want to be able to track sales through your website, then every single one of those products needs a GTIN. The same is true if you want to use them in Google Shopping.

The GTIN system is a way of identifying products and services at the point of sale, whether that’s in store or online. It’s made up of two parts: a unique identifier and a check digit.

How can I get the GTIN for my products?

So, how do you get your GTIN? There are several ways to go about it. One option is to use a GS1-approved barcode generator. These services will let you input product information and automatically generate your unique identifier. In this case, though, it may be easier for you to just ask your supplier for theirs. They will likely have an existing system in place that assigns codes when products ship out—you can then gather those codes from them and add them into your product data feed (PDF). If not, there are still other options available:

  • Check the product packaging itself; if there’s a UPC code or EAN13 on there somewhere (and they’re not already marked as “not valid”), it could just be waiting for someone like yourself to enter into their PDF before being properly applied through eCommerce channels.
  • Look at the label on the actual product itself; if one exists on the item but isn’t yet listed in its accompanying manual or packaging material—or if this information is listed incorrectly—you have an opportunity here too!

Where can I find more information about GTIN’s?

You can find more information about GTIN’s on the GS1 standard website.

Implementing GTIN’s in Google Merchant Center makes sense from both a regulatory and cost standpoint.

To get started, it’s important to understand what a GTIN is and why implementing them in Google Merchant Center makes sense from both a regulatory and cost standpoint. GTIN stands for Global Trade Item Number, which is basically a unique number assigned to each product by the manufacturer or retailer. These numbers make sure that your products are easily recognizable across all channels so that consumers can buy them with ease.

The main purpose of having a GTIN is to meet the requirements set forth by industry standards such as GS1 (Global Standardization). There are several different types of GS1 barcodes: linear barcodes, two-dimensional matrix codes (UPC/EAN), Composite Codes (CPL) and DataMatrix Codes (Data Matrix). To generate these codes, you can use specialized software or even create them yourself through hand-drawing techniques.

Once you’ve generated your GTINs, they should be implemented into Google Merchant Center through EAN-13 or UPC-A barcodes. Once they’re there—alongside other pieces of information like product title and price—Google will automatically recognize them when users search for terms related to your products; this helps ensure that shoppers find what they’re looking for quickly without having to type out long titles or descriptions manually every time!


As we’ve seen, getting a GTIN for your products is an incredibly valuable practice. The benefits are numerous and they all serve to benefit your business in some way or another. Implementing GTIN’s in Google Merchant Center can be tricky, but follow our guide and you’ll be well on your way to success!

In the past some stores made a point of mixing up the GTIN to prevent customers comparison shopping. Now google are penalizing in Google merchant for this !


Disclaimer  :  Content has been originally generated using copy ai. Edited by hand and proof read to make sure all content is factually correct.

By | 2023-01-04T13:35:03+00:00 December 21st, 2022|e commerce, ecommerce|