B2C Multistore website that has to look well on mobile. 85% of visits are from mobile devices.
The customer experience has to be top class from a UX and ease of use point of view on mobile mostly then tablet and then on desktop.
The product setup is complex with build your own palettes. This has to be presented to the customer in a simple easy to follow product detail page.
The website is also required to serve the UK and Ireland B2C market. Shipping and stock levels are handled in a multi-warehouse setup.
Order fulfillment is via Yodel, an Post, and DPD via custom plugins.