Top Ecommerce Companies in Ireland

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top ecommerce sites in irelandThe size of the Irish ecommerce market

2 million households

64% live in cities/towns.

80% have access to the internet and smart phones

75% connect on social media daily.

70% shop online at least 1 time a month

63% will research online before making a big ticket purchase

26% spend online 6 or more times per month.

Population 4.8 million
Gross domestic product €294 billion
E-commerce market value €7 billion
Mobile commerce market size €2.9 billion
Mobile commerce as a percentage of e-commerce market 42%

source : ecommerce europe / mastercard visa / cso / jpmorgan

Split of cross border sales

65% from Irish Suppliers

35% from other countries

Source : ecommerce europe

Comment : Irish suppliers are those registered in Ireland with distribution centers in Ireland.

Top Ecommerce Markets in terms of value

1. Clothing

2. Shoes

3. Furniture

4. Electronics

5. Food and Drink

6. Cosmetics

Source :  mastercard, ecommerce-europe

Comment : hard to separate the top performers as the data sources are sector dependent and some players are across sectors.

 

Ecommerce Market share Online Stores

30% of the top 100 irish stores are pure online players.

top 5 online retailers have 40% of online sales

top 6-25 have 35% of online sales

top 25 account for 75% of online sales

98% of Irish stores offer visa and mastercard payments – this will change dramatically in the next 2-3 years

 

Main ecommerce Shippers in Ireland

1. Click and Collect

2. DPD

3. An Post

4. Fastway

Does not included are shipping platforms like shipstation and scurri.

Market Places

1.  Amazon.co.uk  ( brexit effect )

2. eBay

3. Amazon.de ( brexit effect )

4. Wayfair

5. Etsy

Brexit Effect :  vat and customs duties on all imports post july 2021. This has driven business away from amazon.co.uk and led to Amazon setting up a warehouse in Ireland in April 2022.  Judging by the amount sold through their .de and .nl sites ( used to avoid the vat ) this new warehouse in Ireland maybe a waste of time for the size of the market ?

Ecommerce Platforms used in Ireland

1. WooCommerce  / WordPress

2. Shopify

3. Magento

4. Opencart

5. osCommerce / Zencart

6. Prestashop

7.  BigCommerce

8.  wix

9. Shopware

10. CS Cart

11. squarespace

Comment :  This is based on the number of .ie sites running these platforms.

 

ecommerce % of GDP

2.4% of Irish GDP is attributed to ecommerce  ( source ecommerce-europe )

World ecommerce size in terms of country spend.

1. China  $2 trillion

2. USA  $500 billion

3. UK $150 billion

4. Japan $120 billion

5. South Korea $110 billion

6. Germany $90 billion

7. France $70 billion

8. Canada $60 billion

9. India $50 billion

10 Russia $30 billion

then

Ireland $3.5 billion

Comment 1  : Ireland $3.5 billion ( 50 times smaller than UK market but population is 10 times smaller )

Comment 2 :  Ireland’s 3 closest markets are worth $300 billion. ( UK France and Germany )

Top online stores in Ireland by income.

Store Location Country
1 amazon.co.uk uk
2 tesco.ie ireland
3 argos.ie ireland
4 currys.ie ireland
5 littlewoodsireland.ie uk
6 next.ie ireland
7 apple.com usa
8 amazon.com usa
9 dunnesstores.com ireland
10 marksandspencer.com uk
11 sportsdirect.com uk
12 asos.com uk
13 woodies.ie ireland
14 nike.com usa
15 harveynorman.ie ireland
16 jdsports.ie ireland
17 screwfix.ie ireland
18 zara.com uk
19 dell.com usa
20 boots.ie ireland
21 ikea.com ireland
22 supervalu.ie ireland
23 debenhams.ie uk
24 homestoreandmore.ie ireland
25 mandmdirect.ie uk
26 hm.com uk
27 did.ie ireland
28 shein.com usa
29 thomann.de germany
30 oxendales.ie uk
31 lifestylesports.com ireland
32 halfords.ie ireland
33 powercity.ie ireland
34 adidas.ie ireland
35 smythstoys.com uk
36 hollandandbarrett.ie ireland
37 zalando.ie ireland
38 elverys.ie ireland
39 buyitdirect.ie uk
40 bookdepository.com australia
41 boohoo.com uk
42 riverisland.com uk
43 gamestop.ie ireland
44 prettylittlething.ie ireland
45 mccabespharmacy.com ireland
46 lappsdirect.ie uk
47 inishpharmacy.com ireland
48 riverisland.ie ireland
49 arnotts.ie ireland
50 brownthomas.com ireland

Further breakdowns into the following sectors are available on request.

Electronics-media
Books-movies-music-games
Consumer-electronics
Fashion
Apparel
Bags-accessories
Footwear
Gorceries
Food-beverages
Personal-care
Domestic furniture
Household-appliances
Toys-hobby-diy
DIY-garden-pets
Hobby-stationery
Pports-outdoor
Toys-baby

Ecommerce Growth in Ireland in 2021

Average growth of ecommerce stores in Ireland 2021 was 24%

Commentary  :

Major shift since brexit away from UK based operators will see a shift in spend from stores shipping to Ireland from the UK.

Credit card 3D secure is driving traffic to market places where cards are pre-approved. There is a gap for a new online payment method that is secure and less cumbersome.

Artificial Intelligence investment will increase as the market becomes more saturated. It is no longer good enough to simply fill gaps as these are now rare. Ai is the next wave of market penetration.

New concept of digital sales rooms are now integral to B2B ecommerce coupled with AI.

Brands exiting market places as a policy is proving to be temporary as their competitors move into the space they have vacated, resulting in re-entry.

Credits / Examptions

Sectors not included. Illegal goods, Porn, subscription services, online tax – revenue.

Comment :  Major shift since brexit away from UK based operators will see a huge shift in spend.

Credit Sources : CRO.ie, google.ie, moz, semrush, wincher, visa, mastercard, statista, builtwith, wappalyzer, ecommerce europe

Latest update : 7/01/2022

All the information on this page has been gathered from a number of sources listed in the credits.

Comments are the personal observances and opinions of the author.

For more indepth analysis and interviews please contact Sean Owens Head of Ecommerce -Granite Digital on 01-5242100.

By | 2022-01-07T18:21:45+00:00 January 4th, 2022|e commerce, ecommerce|