Selecting you payment processor

Ecommerce Setup Guide

When selecting your payment processor you have to consider 7 items :

  1. What is the average unit value of each sale
  2. What number of transactions per month are you predicting
  3. What countries are you selling to
  4. What is you current banking setup
  5. What is the fraud risk on the product you are selling
  6. Do I want to  or have a merchant credit card account
  7. What cards am I planning on accepting

What is the average checkout value of each sale?  If it is high value then we recommend using one of rhe well know established payment processors that allow the transaction to take place on your site. It adds to the customer confidence and the higher the checkout total the more smooth it has to run. Think apple store checkout. 

Small transaction values under €10 should offer a range of checkout options such as paypal and authorise,net and other processors that do not require you to have a merchant credit card account. 

There are 3 types of payment processors. 

  1. Processors who hold a master merchant credit card account and process funds through this to you. Paypal  and Worldpay are examples.
  2. Processors who pipe funds through your existing or new Merchant Credit Card Account. Examples Realex, Authipay, Sagepay.
  3. Processors who do not deal in credit cards like western money union, dwolla, realex fire, social payments like facebook and google wallet. Customers have their credit cards pre-approved and the transaction takes place using the facebook or google login details of the customer.

Fees vary widely,  Type 1 processors can charge monthly fees and or a transaction percentage. Type 2 charge monthly fees that allow you x number of transactions per month, the more transactions the lower per transaction the fees are. Type 3 processors charge a flat percentage of the transaction.  

So you need to make a small spread sheet with the following fields to help you make your decision.

 

PaypalWorldpayRealexAuthipaySagePayFacebookRealexfireGoogleWallet
transactions per month
average checkoutvalue
% of sale
per transaction fee
fraud prevention fees
charge back fees
merchant credit account requiredyyy
100% onsite paymentyyy

Filled out data correct as of 01/10/2013

 

 

By | 2017-08-02T10:46:20+00:00 October 1st, 2013|How to start ecommerce|